The Matka Boat is a Hosted Buyer program of Matka Fair in Helsinki, the largest travel trade forum in the Nordics. Finesse Promotions has for several years been responsible for the program, recruiting the participants, guiding, match-making, program on board and communication around the project. This will be continued in 2018.
In cooperation with Matka Fair we created a program that year by year brought over one hundred travel agents, tour operators, travel managers and other professionals, as well as media, photographers and bloggers to Helsinki and Matka Fair. The one day stay on Matka during the first professional day of the exhibition has been greatly appreciated by the Swedish visitors, who were able to make valuable contacts with the exhibitors.
Thanks to the MatkaBoat project the fair year by year has gained attention of the Swedish and Nordic travel trade. The project has helped Matka Travel Fair reach the position it is holding today, as the leading travel trade fair in the Nordics and the meeting place where business happens.