Panorama view over the Nordic market seminar and Greek Travel Awards
Greece has been in the hearts of sun seeking Swedes for years and its popularity remains. According to a recent research made by one of the major Swedish tour operators, 9 out of 10 Swedes has sometimes spent a holiday in Greece.
North Event, a highly specialized communication and consulting agency mainly for the Greek tourism industry, has been actively promoting traveling to Greece in Scandinavia over the past 10 years and is very well aware of this close relationship. As second year running North Event used Finesse Promotions expertise on organizing a breakfast event to the travel trade and media.
The audience could learn what´s cooking in the travel industry by Anna Lennhammer, Swedish travel agents and tour operators association. Hans Remvig, Resurs, gave us insight to where Swedes travel and why. The current and future travel trends was beautifully mastered by Björn Arvidsson CEO of Svanstein Resort. The event was given a Greek touch by representatives from Crete, Macedonia, Rhodes, Alonissos, Rethymnon and Samos.
The evening before, the City Hall of Stockholm was filled with Greek Travel industry and its Swedish counterparts celebrating the first ever “GREEK TRAVEL AWARDS”. This is the first important initiative for the international promotion and rewarding of Greek tourist businesses and destinations in the Scandinavian market. The awards are supported by Scandinavia’s largest tour operators, as well as reputable journalists and media houses. The Prize depicts the ancient Greek goddess Hestia, symbolizing the power and soul of Greece. Hestia is the goddess behind the gods. The voting procedure provides for 50% of the votes from the public (Sweden, Norway and Denmark) and the remaining 50% from the jury members. Over 15.000 Scandinavians voted for the winners.
We congratulate all the winners and welcome them back to Stockholm next year! More information and lists of winners are available here.
Pictured Leonidas Babanis North Events and Martin Ahlberg Finesse Promotions